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If you blog to create business leads, or for customer relationships, then optimizing your blog is a must. In this article, we will look at some relatively easy ways for you to do this.
First, understand that if you know how to optimize a website, then you should have no trouble optimizing your blog. Some of the principles are the same. For example, use your keywords and keyword phrases frequently, but remember to use them appropriately. Incorporate these keywords into your URL and titles. I recommend that you have links to at least twenty of your archived posts on your main blog page. The titles should contain your keywords.
Second, focus on your content. It is not enough to simply write. Write for a purpose. Actually, write for two purposes. The first purpose is to provide useful content for your reader. Give them something of value. Give them something that will bring them back to your blog. The second purpose is to provide a regular source of fresh content for search engine crawlers.
Third, do some networking with blogs that compliment your blog in some way. Ask the owners of other blogs to link exchange with you. Remember, search engines look for popular sites and bump them up in search engine rankings. So, the more blogs that link to your site, the greater the chances are that your blog will find favor with the search engines.
Finally, consider paid advertising as a means for increasing traffic to your site. There are several good commercial blog service sites that can generate traffic for you. Your job is to turn the traffic they generate into repeat readers who will generate additional word-of-mouth traffic for you.
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Thursday, February 22, 2007
Wednesday, February 21, 2007
How to prevent search engine to index private data or sensitive information?
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If you want that search engine should not index your private date or sensitive information related to your website then there is one way to do it so. The search engine checks for one file on your website root that is robot.txt.
What is robot.txt?
This simple little file can get you listed or keep you from ever being listed. Robot.txt is a text file which contains instruction for search engine to act on.
This is simple file tell search engine to list or index website or not to index or list website. If listed then which pages only. You required store this file on the root of your webpage, in the same folder as your index.html or home page.
Thus, all the major Search Engine have adhered to rules on this files, keeping
with good web crawling ethics.
Sometimes webmaster required to move domain, the robot.txt file that will help keep your files in their index with new domain name.
With robot.txt you can ban or restrict particular search engine crawler from your website.
General format for robot.txt is as follow:
User-agent:*
Disallow:
Above statement is for all robots to visit all files for your website:
User-agent:*
Disallow:
Above statement keeps all robots out
User-agent:*
Disallow: /Script/
Disallow: /Admin/
Above statement keeps all robots out from script & admin folders
User-agent: Exabot
Disallow: /
Above statement bans Exabot from all files on the server
User-agent: Exabot
Disallow:/style.css
Above statement keeps Exabot out from style.css
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If you want that search engine should not index your private date or sensitive information related to your website then there is one way to do it so. The search engine checks for one file on your website root that is robot.txt.
What is robot.txt?
This simple little file can get you listed or keep you from ever being listed. Robot.txt is a text file which contains instruction for search engine to act on.
This is simple file tell search engine to list or index website or not to index or list website. If listed then which pages only. You required store this file on the root of your webpage, in the same folder as your index.html or home page.
Thus, all the major Search Engine have adhered to rules on this files, keeping
with good web crawling ethics.
Sometimes webmaster required to move domain, the robot.txt file that will help keep your files in their index with new domain name.
With robot.txt you can ban or restrict particular search engine crawler from your website.
General format for robot.txt is as follow:
User-agent:*
Disallow:
Above statement is for all robots to visit all files for your website:
User-agent:*
Disallow:
Above statement keeps all robots out
User-agent:*
Disallow: /Script/
Disallow: /Admin/
Above statement keeps all robots out from script & admin folders
User-agent: Exabot
Disallow: /
Above statement bans Exabot from all files on the server
User-agent: Exabot
Disallow:/style.css
Above statement keeps Exabot out from style.css
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Tuesday, February 20, 2007
Digg Algorithms Explained by Munaz Anjum
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Like Google, digg and other social bookmarking sites don’t offer official algorithms to display the results on the front page. But I analyze the algorithms of these bookmarking sites, in particular digg.com, which you find logical and convincing.
It’s not just that you submit a link to these sites, and you’ll expect result on the front page. Please, understand their algorithm, which is semantic in nature, and works on the pattern of ‘collective intelligence of human beings'. ‘Referral’ is given heavy emphasis in their algorithms, which is deemed as Vote. The more number of user bookmarking a site, the higher is the ranking and vice versa. Make sure your site should not be ‘buried’ lest it would be spammed.
So what counts finally is the rapidity of votes. If your site gets larger vote in terms of higher number of bookmarkings, your site will definitely be on the top of the result page. For each category, digg has set minimum limit of bookmarkings. If a site crosses the limit, result appears on the first search page. For ‘Technology and sub categories’, for instance, about 50 diggs are required while ‘Gaming and sub categories’ require 30-40 diggs.
In fact, it’s almost difficult to say the exact number of diggs required to ensure a good search result yet the search results appearing on the digg are believed to have highest number of bookmarkings.
Give a thought over the results of del.icio.us. It heavily relies on the ‘Quantification of Votes’ to display the result. The ‘inverted pyramid’ results of the site can be well understood. A site with highest number of votes gets the top position while sites getting lesser number of votes get downward positions on the search result page. Though digg’s method of displaying results is somewhat different from del.icio.us, but I think its algorithm based on ‘collective intelligence of human beings’ is more or less the same like del.icio.us.
Digg, in order to trick analyzers, displays results not on the Yahoo’s del.icio.us pattern, but follows its own discretion. However, I guess its algorithms must have been similar to del.icio.us, and other bookmarking sites.
It’s still to be verified if digg looks ‘server’ into account while measuring the votes or just a single factor of ‘referral’. If it takes the former in its algorithm, it becomes Herculean task for marketers to get the top positions on the front page. But, if it takes the latter, here lies the advantage of marketers to ask their team to digg a particular site to increase number of votes and thereby influence the ranking on the front page.
Mere submitting a link to hundreds of bookmarking sites don’t guarantee the highest number of hits and traffic. Select a few popular sites, and ask people to digg or bookmark on a regular basis.
Here are my suggestions to increase traffic through digg and other popular social bookmarking sites.
1. Ask friends or anyone you know to digg your story/website if they can.
2. I don’t recommend having more than one Log in ID to trick digg for increasing number of votes. This may not work if digg takes server address into account while measuring the votes.
3. A site with highest diggs (votes) appears on the front page even though it gets a few buries. It takes more than 15-20 buries for a site to drop its ranking on the top page of digg.
4. Also, write comments on the link you submit. Digg may look at the negative comments and consider the site as ‘SPAM’. So, abstain from writing any negative comments. Ask your friends/networks to write good comments for better rankings.
5. Approach a community of your interests within digg or other social bookmarking sites and share your experience with them. You digg their sites and so do they.
6. While digging a link, always remember to write an exciting and powerful title, and description, enough to receive higher CTR. The yellow marked on the tags (you look for) verifies that digg emphasizes tags incorporated into title, and description.
7. It’s always advisable to give some unique tags (your keywords) while submitting the link. Your title and description must contain the tags. Although you have privilege to give tags on your own, it’s always better to do some research on popular tags as per the theme of your site.
8. Last but not the least, endeavor to build huge online and offline social networks. So, socialize your approach to sell your products/services through social platforms web 2.0 has offered to us without misuse.
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Like Google, digg and other social bookmarking sites don’t offer official algorithms to display the results on the front page. But I analyze the algorithms of these bookmarking sites, in particular digg.com, which you find logical and convincing.
It’s not just that you submit a link to these sites, and you’ll expect result on the front page. Please, understand their algorithm, which is semantic in nature, and works on the pattern of ‘collective intelligence of human beings'. ‘Referral’ is given heavy emphasis in their algorithms, which is deemed as Vote. The more number of user bookmarking a site, the higher is the ranking and vice versa. Make sure your site should not be ‘buried’ lest it would be spammed.
So what counts finally is the rapidity of votes. If your site gets larger vote in terms of higher number of bookmarkings, your site will definitely be on the top of the result page. For each category, digg has set minimum limit of bookmarkings. If a site crosses the limit, result appears on the first search page. For ‘Technology and sub categories’, for instance, about 50 diggs are required while ‘Gaming and sub categories’ require 30-40 diggs.
In fact, it’s almost difficult to say the exact number of diggs required to ensure a good search result yet the search results appearing on the digg are believed to have highest number of bookmarkings.
Give a thought over the results of del.icio.us. It heavily relies on the ‘Quantification of Votes’ to display the result. The ‘inverted pyramid’ results of the site can be well understood. A site with highest number of votes gets the top position while sites getting lesser number of votes get downward positions on the search result page. Though digg’s method of displaying results is somewhat different from del.icio.us, but I think its algorithm based on ‘collective intelligence of human beings’ is more or less the same like del.icio.us.
Digg, in order to trick analyzers, displays results not on the Yahoo’s del.icio.us pattern, but follows its own discretion. However, I guess its algorithms must have been similar to del.icio.us, and other bookmarking sites.
It’s still to be verified if digg looks ‘server’ into account while measuring the votes or just a single factor of ‘referral’. If it takes the former in its algorithm, it becomes Herculean task for marketers to get the top positions on the front page. But, if it takes the latter, here lies the advantage of marketers to ask their team to digg a particular site to increase number of votes and thereby influence the ranking on the front page.
Mere submitting a link to hundreds of bookmarking sites don’t guarantee the highest number of hits and traffic. Select a few popular sites, and ask people to digg or bookmark on a regular basis.
Here are my suggestions to increase traffic through digg and other popular social bookmarking sites.
1. Ask friends or anyone you know to digg your story/website if they can.
2. I don’t recommend having more than one Log in ID to trick digg for increasing number of votes. This may not work if digg takes server address into account while measuring the votes.
3. A site with highest diggs (votes) appears on the front page even though it gets a few buries. It takes more than 15-20 buries for a site to drop its ranking on the top page of digg.
4. Also, write comments on the link you submit. Digg may look at the negative comments and consider the site as ‘SPAM’. So, abstain from writing any negative comments. Ask your friends/networks to write good comments for better rankings.
5. Approach a community of your interests within digg or other social bookmarking sites and share your experience with them. You digg their sites and so do they.
6. While digging a link, always remember to write an exciting and powerful title, and description, enough to receive higher CTR. The yellow marked on the tags (you look for) verifies that digg emphasizes tags incorporated into title, and description.
7. It’s always advisable to give some unique tags (your keywords) while submitting the link. Your title and description must contain the tags. Although you have privilege to give tags on your own, it’s always better to do some research on popular tags as per the theme of your site.
8. Last but not the least, endeavor to build huge online and offline social networks. So, socialize your approach to sell your products/services through social platforms web 2.0 has offered to us without misuse.
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Saturday, February 17, 2007
How To Get Blacklisted By The Search Engines: Black Hat SEO Techniques
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Black Hat SEO is a real problem as more and more SEO companies are set up every day. Just as a reminder, Black Hat SEO is to be opposed to White Hat SEO. Black Hat search engine optimization can be defined as the practice of using unethical techniques to make your search rankings go up. Here is a list of the bad techniques that would get you blacklisted by the search engines.
Cloaking
As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn’t stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most definitely not what you get. The information presented to the search engine is not the same that the human visitor gets to see. One example is to put in some text the same colour as the background. In this way, the spiders but not the human eye can pick up keywords. This enables the website owner to present well written content but give the search engine the impression that the copy is filled with keywords, thereby attracting searches for those keywords. Rest assured though, that if the offending site were holding a high search engine position, it would be spotted, reported and banned from search engines.
Duplicate Sites
Search engines would prefer to find unique content throughout the net. When affiliate schemes first became popular, some web owners would post duplicate sites in an attempt to outrank the site being promoted and siphon off sales from the original. Subsequently, the search engines now have procedures in place to stop duplicate sites. Sites that may have been altered slightly to avoid detection can be spotted by competitors, reported and banned.
Keyword Stuffing
The easiest to spot and most common example of “black hat” methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense.
Link farms
Link farms have evolved from the strategy of building inbound links in order to raise search engine rankings. Sites have been built specifically to provide links, which are not particularly relevant to the site concerned. Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimisation, can be banned from search engines, maybe for life.
Doorway Pages
Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are usually mass-produced and posted automatically by software.
Redirects
Used in connection with doorways, redirects automatically move the visitor to a genuine page. Illegal methods are constantly being devised to beat attempts by search engines to detect this practice. The search engines do generally catch up with them and ban the sites. If not, competitors do pick up what’s going on and report the offenders.
What colour is your hat?
Many of these practices are blatantly in use today. Some webmasters tread the thin line between illegality and shady practices. Search engine rankings can still be achieved by operating a “black hat” strategy. Generally though, any gain is at best temporary and offenders do face the prospect of being blacklisted by the search engines. SEO agencies that operate legitimately and provide good seo services, will not tolerate competitors getting an unfair advantage and will report offenders. Some bans can be permanent, but even in cases where a site is only banned for a temporary period; it is increasingly difficult to get back up the ladder.
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Black Hat SEO is a real problem as more and more SEO companies are set up every day. Just as a reminder, Black Hat SEO is to be opposed to White Hat SEO. Black Hat search engine optimization can be defined as the practice of using unethical techniques to make your search rankings go up. Here is a list of the bad techniques that would get you blacklisted by the search engines.
Cloaking
As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn’t stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most definitely not what you get. The information presented to the search engine is not the same that the human visitor gets to see. One example is to put in some text the same colour as the background. In this way, the spiders but not the human eye can pick up keywords. This enables the website owner to present well written content but give the search engine the impression that the copy is filled with keywords, thereby attracting searches for those keywords. Rest assured though, that if the offending site were holding a high search engine position, it would be spotted, reported and banned from search engines.
Duplicate Sites
Search engines would prefer to find unique content throughout the net. When affiliate schemes first became popular, some web owners would post duplicate sites in an attempt to outrank the site being promoted and siphon off sales from the original. Subsequently, the search engines now have procedures in place to stop duplicate sites. Sites that may have been altered slightly to avoid detection can be spotted by competitors, reported and banned.
Keyword Stuffing
The easiest to spot and most common example of “black hat” methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense.
Link farms
Link farms have evolved from the strategy of building inbound links in order to raise search engine rankings. Sites have been built specifically to provide links, which are not particularly relevant to the site concerned. Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimisation, can be banned from search engines, maybe for life.
Doorway Pages
Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are usually mass-produced and posted automatically by software.
Redirects
Used in connection with doorways, redirects automatically move the visitor to a genuine page. Illegal methods are constantly being devised to beat attempts by search engines to detect this practice. The search engines do generally catch up with them and ban the sites. If not, competitors do pick up what’s going on and report the offenders.
What colour is your hat?
Many of these practices are blatantly in use today. Some webmasters tread the thin line between illegality and shady practices. Search engine rankings can still be achieved by operating a “black hat” strategy. Generally though, any gain is at best temporary and offenders do face the prospect of being blacklisted by the search engines. SEO agencies that operate legitimately and provide good seo services, will not tolerate competitors getting an unfair advantage and will report offenders. Some bans can be permanent, but even in cases where a site is only banned for a temporary period; it is increasingly difficult to get back up the ladder.
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Why I prefer supply and demand to keyword KEI
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I had an email this week from someone who asked me why I chose to use supply and demand, rather than KEI when deciding the best keywords to optimize for. I thought some may be interested in my reply. I am sure it will spark some debate, so I have my flame-proof jacket on :O)
Here it is:
"Yes, KEI is a formula built from supply and demand - the exact same parameters I prefer to use individually.
Let me ask you a question.
If you had to write an article on one of the two phrases, which one would you pick and why:
Phrase 1 - "reviews eddie bauer elite car seat" Phrase 2 - "eddie bauer cosco high back booster 22-859"
Both have a KEI of 25, so both should be equally profitable if you trust the KEI figure.
You see, my problem is that I just dont have enough information to answer that question. I want to see how many times each are searched for, and how much competition each phrase has.
As it happens, phrase 1 is searched for 3 times a day, phrase 2 is searched for 12 times a day. Sure, the competition of phrase 2 must be higher to mean they both have the same KEI, but the competition for phrase 2 is still only 16 compared to the phrase 1, single page competition.
To me, 16 pages to compete against, is not that much different to 1 page to compete against (because of the way SEO has evolved). It is no longer good enough to just include your phrase on a page and guarantee a top listing even if there is only one competing page.
Do the optimization right, and get the off-page optimization right, and there really isn't a significant difference in those two competition figures. I would expect to be #1 for both if I tried, and they would both take a similar effort to achieve.
Now which phrase would I prefer to be #1 for? Well, the second one of course, as it gets 4 times as many searches a day as the other one. Without details of supply and demand, I could not have made that decision.
At the lower competition range, KEI just doesn't do it for me.
What about phrases at the higher competition range?
Well, Wordtracker says that any KEI over 10 is a good one to optimize for, over 100 even better, and over 400 excellent.
So would a phrase with a KEI of 37.5 be one you would be interested in optimizing for? Sounds good, but what if I told you there were over 4 million competing pages?
That phrase is "free credit report", and despite an apparently good KEI, I would not touch it, would you? Sure there are good rewards if you can get to #1, but there is a 99% chance you wont, no matter how hard you try.
You see, for me, there are two vital pieces of information missing - count and competition. I need to see both before I can decide if a phrase is worth targeting. I'll look at the niche I am working in, and decide on the maximum amount of competition I think I can handle, and filter out just those phrases. I'll then order my phrases with high demand at the top, and work my way down. To me, that is more logical, and KEI becomes unimportant.
Of course, with KRA, you could decide on a maximum competition figure, a minimum daily demand figure, and then order them by KEI if you preferred and work you way down the list then, but that would only be more beneficial if you felt you could not handle the upper competition levels you chose in the first place. If you assumed you could handle the competition, the KEI is irrelevant (since you dont need to factor in competition), and demand becomes the major factor.
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I had an email this week from someone who asked me why I chose to use supply and demand, rather than KEI when deciding the best keywords to optimize for. I thought some may be interested in my reply. I am sure it will spark some debate, so I have my flame-proof jacket on :O)
Here it is:
"Yes, KEI is a formula built from supply and demand - the exact same parameters I prefer to use individually.
Let me ask you a question.
If you had to write an article on one of the two phrases, which one would you pick and why:
Phrase 1 - "reviews eddie bauer elite car seat" Phrase 2 - "eddie bauer cosco high back booster 22-859"
Both have a KEI of 25, so both should be equally profitable if you trust the KEI figure.
You see, my problem is that I just dont have enough information to answer that question. I want to see how many times each are searched for, and how much competition each phrase has.
As it happens, phrase 1 is searched for 3 times a day, phrase 2 is searched for 12 times a day. Sure, the competition of phrase 2 must be higher to mean they both have the same KEI, but the competition for phrase 2 is still only 16 compared to the phrase 1, single page competition.
To me, 16 pages to compete against, is not that much different to 1 page to compete against (because of the way SEO has evolved). It is no longer good enough to just include your phrase on a page and guarantee a top listing even if there is only one competing page.
Do the optimization right, and get the off-page optimization right, and there really isn't a significant difference in those two competition figures. I would expect to be #1 for both if I tried, and they would both take a similar effort to achieve.
Now which phrase would I prefer to be #1 for? Well, the second one of course, as it gets 4 times as many searches a day as the other one. Without details of supply and demand, I could not have made that decision.
At the lower competition range, KEI just doesn't do it for me.
What about phrases at the higher competition range?
Well, Wordtracker says that any KEI over 10 is a good one to optimize for, over 100 even better, and over 400 excellent.
So would a phrase with a KEI of 37.5 be one you would be interested in optimizing for? Sounds good, but what if I told you there were over 4 million competing pages?
That phrase is "free credit report", and despite an apparently good KEI, I would not touch it, would you? Sure there are good rewards if you can get to #1, but there is a 99% chance you wont, no matter how hard you try.
You see, for me, there are two vital pieces of information missing - count and competition. I need to see both before I can decide if a phrase is worth targeting. I'll look at the niche I am working in, and decide on the maximum amount of competition I think I can handle, and filter out just those phrases. I'll then order my phrases with high demand at the top, and work my way down. To me, that is more logical, and KEI becomes unimportant.
Of course, with KRA, you could decide on a maximum competition figure, a minimum daily demand figure, and then order them by KEI if you preferred and work you way down the list then, but that would only be more beneficial if you felt you could not handle the upper competition levels you chose in the first place. If you assumed you could handle the competition, the KEI is irrelevant (since you dont need to factor in competition), and demand becomes the major factor.
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Importance of Keywords in SEO
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A good web page contains information that people are looking for. When you write the page you need to take a step back and think about what search terms or keywords people would enter to find it. Once you have determined those keywords, you need to narrow them down to 3 to 5 main words. Then you can start to write the page, keeping these words in mind while you develop the content. One of the first things anyone embarking on a search marketing effort learns is that effective selection and use of keywords can make or break a campaign. Keyword research is an art, but the appropriate use of tools can help you practice the art much more effectively.
Keyword Research:Keyword Research is the building block for search engine optimization. Search engines utilize keywords or key phrases to identify web pages which are relevant to these terms. Finding keywords / phrases which are relevant to your website and implementing them in your pages and links will help a search engine identify your webpage when a search is conducted for that particular keyword / phrase. Keywords have to be implemented on-page as well as off-page for higher ranking.
Building links is essential to gain more traffic and obtain a high ranking on search engines. But building links which are effectively optimized can score you extra points. Search engines analyze a link based on several factors, one being the text of the link itself. If your linking text, commonly referred to as anchor text, contains relevant keywords it indicates clearly what the link is connecting to.
Keyword research is not as simple as putting down a bunch of words which users may search for. Today people commonly use advanced tools to find appropriate keywords. Wordtracker, Overture Search Suggestion Tool and Keyword Discovery are some of the more commonly used tools. These tools will not only help you find keywords but will also help you determine the competition these keywords attract.
How to select keywords:* Using generic terms to optimize your website and links is not a smart idea. Keywords which are most commonly searched for will be used by several thousands websites; competing with these already established websites may not improve your ranking at all.
* It is important that you select keywords which are not overused. Include keywords which receive a fair number of searches but have minimal competition. Optimize your website with these keywords and once you have established yourself, you will have the liberty to include more general keywords.
* When selecting less searched terms, one may always run the risk of less traffic. But this may be better than no traffic at all if the keywords used are highly competed for. One way to solve this problem is to go as specific as possible with your keywords.
* Finding the right keywords is not as easy as it may seem. The success of your website may depend on traffic directed from search engines; and to figure on a search engine you will have to optimize your site with relevant keywords. It also does not end with optimizing your site once; one has to continually analyze the popularity of keywords and make appropriate changes to your website.
Keyword Density:Improving the keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the search engine results pages. To better explain this reasoning, we will refer to a "keyword" as a word that your typical web surfer will input in the search box when searching for specific information about a product or service.
The true definition of keyword density is the ratio of the word that is being searched for, ie the keyword, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length.
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A good web page contains information that people are looking for. When you write the page you need to take a step back and think about what search terms or keywords people would enter to find it. Once you have determined those keywords, you need to narrow them down to 3 to 5 main words. Then you can start to write the page, keeping these words in mind while you develop the content. One of the first things anyone embarking on a search marketing effort learns is that effective selection and use of keywords can make or break a campaign. Keyword research is an art, but the appropriate use of tools can help you practice the art much more effectively.
Keyword Research:Keyword Research is the building block for search engine optimization. Search engines utilize keywords or key phrases to identify web pages which are relevant to these terms. Finding keywords / phrases which are relevant to your website and implementing them in your pages and links will help a search engine identify your webpage when a search is conducted for that particular keyword / phrase. Keywords have to be implemented on-page as well as off-page for higher ranking.
Building links is essential to gain more traffic and obtain a high ranking on search engines. But building links which are effectively optimized can score you extra points. Search engines analyze a link based on several factors, one being the text of the link itself. If your linking text, commonly referred to as anchor text, contains relevant keywords it indicates clearly what the link is connecting to.
Keyword research is not as simple as putting down a bunch of words which users may search for. Today people commonly use advanced tools to find appropriate keywords. Wordtracker, Overture Search Suggestion Tool and Keyword Discovery are some of the more commonly used tools. These tools will not only help you find keywords but will also help you determine the competition these keywords attract.
How to select keywords:* Using generic terms to optimize your website and links is not a smart idea. Keywords which are most commonly searched for will be used by several thousands websites; competing with these already established websites may not improve your ranking at all.
* It is important that you select keywords which are not overused. Include keywords which receive a fair number of searches but have minimal competition. Optimize your website with these keywords and once you have established yourself, you will have the liberty to include more general keywords.
* When selecting less searched terms, one may always run the risk of less traffic. But this may be better than no traffic at all if the keywords used are highly competed for. One way to solve this problem is to go as specific as possible with your keywords.
* Finding the right keywords is not as easy as it may seem. The success of your website may depend on traffic directed from search engines; and to figure on a search engine you will have to optimize your site with relevant keywords. It also does not end with optimizing your site once; one has to continually analyze the popularity of keywords and make appropriate changes to your website.
Keyword Density:Improving the keyword density on your website is one of the fastest and simplest ways to increase your site's visibility in the search engine results pages. To better explain this reasoning, we will refer to a "keyword" as a word that your typical web surfer will input in the search box when searching for specific information about a product or service.
The true definition of keyword density is the ratio of the word that is being searched for, ie the keyword, against the total number of words appearing on a given web page. If your keyword occurs only once or twice in a page of 500 or more words, obviously it has a lower keyword density than a keyword that would occur six or seven times in a page of similar length.
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Friday, February 16, 2007
Website Traffic - How To Build A Strategy For Your Business
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SEO Reports, we all know getting a strategy built for our business model is a very important role, with out traffic with great conversions we won't succeed in the web world, so it takes a lot effort, and someone very knowledgeable to obtain this type of revenue for your business success, below I will provide some information about what you should look for in a Internet marketing company and what type of reports they should provide you when getting a strategy report.
Budget - One thing your search engine marketer should ask you is what type of budget your trying to stay in which I highly think this is very important since I'm an seo, and website entrupruneur, marketing is the key to success, but if your seo don't know what type of budget your trying to stay in, they won't know what to work with.
Keyword - Your seo should ask you what type of keywords your trying to rank for, and how much traffic you wanting to obtain, and if your confused about what type of keywords your trying to rank for the seo should provide you with overture reports that are related to your field of business, and what these reports will do is give you some what idea of how many searches are given for that giving topic related to your website, which this might cost an additional fee, but well worth it.
Contract - Your seo should provide you with contract details, and maybe somewhat a given time frame, as an seo its hard to really tell how long it will take to obtain a given traffic which granted any keyword can be ranked high enough if you have the money, or a good seo.
Tools - If you do decide to choose your seo to take care of your website make sure they are proving you with tools to analyze your website with, and show you somewhat progress if they can.
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SEO Reports, we all know getting a strategy built for our business model is a very important role, with out traffic with great conversions we won't succeed in the web world, so it takes a lot effort, and someone very knowledgeable to obtain this type of revenue for your business success, below I will provide some information about what you should look for in a Internet marketing company and what type of reports they should provide you when getting a strategy report.
Budget - One thing your search engine marketer should ask you is what type of budget your trying to stay in which I highly think this is very important since I'm an seo, and website entrupruneur, marketing is the key to success, but if your seo don't know what type of budget your trying to stay in, they won't know what to work with.
Keyword - Your seo should ask you what type of keywords your trying to rank for, and how much traffic you wanting to obtain, and if your confused about what type of keywords your trying to rank for the seo should provide you with overture reports that are related to your field of business, and what these reports will do is give you some what idea of how many searches are given for that giving topic related to your website, which this might cost an additional fee, but well worth it.
Contract - Your seo should provide you with contract details, and maybe somewhat a given time frame, as an seo its hard to really tell how long it will take to obtain a given traffic which granted any keyword can be ranked high enough if you have the money, or a good seo.
Tools - If you do decide to choose your seo to take care of your website make sure they are proving you with tools to analyze your website with, and show you somewhat progress if they can.
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The Search Engine and How It Works
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To understand the search engine and to use it effectively, you must first understand how it works. First, the search engine is understood as an IR scheme, or retrieval system that allows researchers, as well as web developers to use the IR to discover millions of topics worldwide. Consumers often use the IR or search engines to find products, or information that helps them to relate to particular topics. The search engine allows users to explore databases worldwide, intranet and the web. The intranet is a computerized network within organizations, which users can access only through authorized sets of requirements outlined by a single company, user, etc.
When a user types in a relevant keyword into the search engine, the IR goes to work to help them match their queries to indexes. Relevant keywords are in relation to the topic the user is attempting to discover. The indexes compose words that reside within articles, documents, web page content and so on. Pointers help the user to find locations within particular documents of interest. The process is known as "inverted files," which IR uses modules to point to relevant information. The modules make up rank capabilities, search, matching functions, query processors and document processors pose.
Users can search the engines by placing focus on their search. Relevant keywords can help users employ the match functions by inputting pages, documents or relevant websites. The IR, modules, etc then takes action to locate millions of documents.
Processors within the search engine prepare and the processes keywords and then inputs the information into pages, documents, etc. The search engine then regulates the input into the documents streams, specifically linking the users to predefined formats. The document breaks stream to the preferred information, or retrievable sources.
The processors will isolate data and meta tags within pieces of subdocuments. This leads to the identifying stage where potential indexes hold relevancy to the documents. If unidentified words are noted, it is deleted, then stopped and then stems of the terms are extracted within the entries of the index, which the computer weighs. The processors then create, update and store the chief inverted files that the search engine names as matched queries of the documents.
Algorithms are incorporated into search engines to help solve problems, such as discovering relevant links. Algorithms use logical steps to solve mathematically based problems, such as finding relevant information. Efficiency in searching for relevant information is handled by the stemming process, which extracts suffixes.
In summary, the search engine is a computerized program that allows you to search through millions of documents. The programs, search based on particular or relevant keywords and then returns a list that links users to documents. To search for topics, merely go to the Search Engine at the top bar, type in your keyword and click GO. Once you click GO, you will be directed to hundreds of links perhaps relevant to your topic. Tip: Exact keywords can be used to find links faster and effectively
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To understand the search engine and to use it effectively, you must first understand how it works. First, the search engine is understood as an IR scheme, or retrieval system that allows researchers, as well as web developers to use the IR to discover millions of topics worldwide. Consumers often use the IR or search engines to find products, or information that helps them to relate to particular topics. The search engine allows users to explore databases worldwide, intranet and the web. The intranet is a computerized network within organizations, which users can access only through authorized sets of requirements outlined by a single company, user, etc.
When a user types in a relevant keyword into the search engine, the IR goes to work to help them match their queries to indexes. Relevant keywords are in relation to the topic the user is attempting to discover. The indexes compose words that reside within articles, documents, web page content and so on. Pointers help the user to find locations within particular documents of interest. The process is known as "inverted files," which IR uses modules to point to relevant information. The modules make up rank capabilities, search, matching functions, query processors and document processors pose.
Users can search the engines by placing focus on their search. Relevant keywords can help users employ the match functions by inputting pages, documents or relevant websites. The IR, modules, etc then takes action to locate millions of documents.
Processors within the search engine prepare and the processes keywords and then inputs the information into pages, documents, etc. The search engine then regulates the input into the documents streams, specifically linking the users to predefined formats. The document breaks stream to the preferred information, or retrievable sources.
The processors will isolate data and meta tags within pieces of subdocuments. This leads to the identifying stage where potential indexes hold relevancy to the documents. If unidentified words are noted, it is deleted, then stopped and then stems of the terms are extracted within the entries of the index, which the computer weighs. The processors then create, update and store the chief inverted files that the search engine names as matched queries of the documents.
Algorithms are incorporated into search engines to help solve problems, such as discovering relevant links. Algorithms use logical steps to solve mathematically based problems, such as finding relevant information. Efficiency in searching for relevant information is handled by the stemming process, which extracts suffixes.
In summary, the search engine is a computerized program that allows you to search through millions of documents. The programs, search based on particular or relevant keywords and then returns a list that links users to documents. To search for topics, merely go to the Search Engine at the top bar, type in your keyword and click GO. Once you click GO, you will be directed to hundreds of links perhaps relevant to your topic. Tip: Exact keywords can be used to find links faster and effectively
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Factors Effecting the Page rank
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Factors Effecting the Page rank
PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.
Google might use the following to determine the ranking of your pages:* The frequency of web page changes
* The amount of web page changes (substantial or shallow changes)
* The change in keyword density
* The number of new web pages that link to a web page
* The changes in anchor texts (the text that is used to link to a web page)
* The number of links to low trust web sites (for example too many affiliate links on one web page)
Domain Name Consideration:* The length of the domain registration (one year vs. several years)
* The address of the web site owner, the admin and the technical contact
* The stability of data and host company
* The number of pages on a web site (web sites must have more than one page)
How Google might rate the links to your web site:* The anchor text and the discovery date of links are recorded
* The appearance and disappearance of a link over time might be monitored
* The growth rates of links as well as the link growth of independent peer documents might be monitored
* The changes in the anchor texts over a given period of time might be monitored
* The rate at which new links to a web page appear and disappear might be recorded
* The distribution rating for the age of all links might be recorded
* Links with a long life span might get a higher rating than links with a short life span
* Links from fresh pages might be considered more important
* If a stale document continues to get incoming links, it will be considered fresh
* Google doesn't expect that new web sites have a large number of links
* If a new web site gets many new links, this will be tolerated if some of the links are from authorative sites
* Google indicates that it is better if link growth remains constant and slow
* Google indicates that anchor texts should be varied as much as possible
* Google indicates that burst link growth may be a strong indicator of search engine spam
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Factors Effecting the Page rank
PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references.
Google might use the following to determine the ranking of your pages:* The frequency of web page changes
* The amount of web page changes (substantial or shallow changes)
* The change in keyword density
* The number of new web pages that link to a web page
* The changes in anchor texts (the text that is used to link to a web page)
* The number of links to low trust web sites (for example too many affiliate links on one web page)
Domain Name Consideration:* The length of the domain registration (one year vs. several years)
* The address of the web site owner, the admin and the technical contact
* The stability of data and host company
* The number of pages on a web site (web sites must have more than one page)
How Google might rate the links to your web site:* The anchor text and the discovery date of links are recorded
* The appearance and disappearance of a link over time might be monitored
* The growth rates of links as well as the link growth of independent peer documents might be monitored
* The changes in the anchor texts over a given period of time might be monitored
* The rate at which new links to a web page appear and disappear might be recorded
* The distribution rating for the age of all links might be recorded
* Links with a long life span might get a higher rating than links with a short life span
* Links from fresh pages might be considered more important
* If a stale document continues to get incoming links, it will be considered fresh
* Google doesn't expect that new web sites have a large number of links
* If a new web site gets many new links, this will be tolerated if some of the links are from authorative sites
* Google indicates that it is better if link growth remains constant and slow
* Google indicates that anchor texts should be varied as much as possible
* Google indicates that burst link growth may be a strong indicator of search engine spam
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Monday, February 12, 2007
Search Engine Marketing - An All-Inclusive Service - ePurple Media's Perspective
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Age old Marketing Concepts of reaching the potential customer, communicating and striking a deal in the most interesting manner hold true in today's Online Business too, though the traditional means of sales promotion have evolved in-to new ones. Here we will explore what are these new marketing methodologies and how can one adapt oneself to the upcoming marketing challenges.
Search Engine Marketing is an umbrella term which covers various aspects of Online Marketing. Better design and development of the site, theme based Promotion of the brand, conceptualising and synthesising each element of developing your website are crucial aspects of Optimising it for Search Engines. Search Engine Optimisation is not limited to just keywords, it is more about developing a quality product which comes up in top rankings of the Search Engine. A site measuring up to the criterion of promising and relevant content useful for the person who might be inquisitive about a particular product or who may be looking for some information will appear in top listings even if it is not sponsored.
Having perfected a website to meet various design and development criterion, one is ready to launch it for the world to see. It is always better to get your website developed by professionals like ePurple Media who will provide all the essentials of Website Design and Development under one roof. Apart from saving through economies of scale you will get a uniformly developed website. Outsourcing different elements like content, graphics etc. of your website to different developers is taking the risk of getting an end product which may look like patch work!
The second aspect of Search Engine Marketing Services(after creating an excellent website) is to make it popular. Given the limited time and resources at hand, one may invest in making the site more visible by sponsoring the link. The key strength lies in doing the ground work of developing a product worth promoting and locating the target audience who would plug in certain Keywords or keyphrases which would lead them to your site. Whether it is affiliate marketing where merchants join Affiliates Networks, that bring sales and charge a commission for every sales you get through them or a Pay Per Click model or Paid Search, an integral element would be pay for performance. Interestingly, one pays only for actual sales made or for the number of people actually referred to you who may be potential customers. This makes this kind of Marketing Pro-Merchant and a low-risk venture as Merchants just have to share a part of the pie only if there are actual results achieved by the Marketing Professionals
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Age old Marketing Concepts of reaching the potential customer, communicating and striking a deal in the most interesting manner hold true in today's Online Business too, though the traditional means of sales promotion have evolved in-to new ones. Here we will explore what are these new marketing methodologies and how can one adapt oneself to the upcoming marketing challenges.
Search Engine Marketing is an umbrella term which covers various aspects of Online Marketing. Better design and development of the site, theme based Promotion of the brand, conceptualising and synthesising each element of developing your website are crucial aspects of Optimising it for Search Engines. Search Engine Optimisation is not limited to just keywords, it is more about developing a quality product which comes up in top rankings of the Search Engine. A site measuring up to the criterion of promising and relevant content useful for the person who might be inquisitive about a particular product or who may be looking for some information will appear in top listings even if it is not sponsored.
Having perfected a website to meet various design and development criterion, one is ready to launch it for the world to see. It is always better to get your website developed by professionals like ePurple Media who will provide all the essentials of Website Design and Development under one roof. Apart from saving through economies of scale you will get a uniformly developed website. Outsourcing different elements like content, graphics etc. of your website to different developers is taking the risk of getting an end product which may look like patch work!
The second aspect of Search Engine Marketing Services(after creating an excellent website) is to make it popular. Given the limited time and resources at hand, one may invest in making the site more visible by sponsoring the link. The key strength lies in doing the ground work of developing a product worth promoting and locating the target audience who would plug in certain Keywords or keyphrases which would lead them to your site. Whether it is affiliate marketing where merchants join Affiliates Networks, that bring sales and charge a commission for every sales you get through them or a Pay Per Click model or Paid Search, an integral element would be pay for performance. Interestingly, one pays only for actual sales made or for the number of people actually referred to you who may be potential customers. This makes this kind of Marketing Pro-Merchant and a low-risk venture as Merchants just have to share a part of the pie only if there are actual results achieved by the Marketing Professionals
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TIPS ON HOW TO INCREASE LINK POPULARITY
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This is HOW TO INCREASE LINK POPULARITY
Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If the customers do not find your website, you have no possibilities of making any sales.
You're probably wondering what is popular about a link? Well, in a word - alot.
Link popularity refers to the ranking assigned to your website by the search engines, and it determines the ranking your page gets when keywords are entered into a search engine. So, you're probably wondering, how do I make my link popular?
Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites. It's a simple formula, but a very important one. Google created the system, and now virtually all the most popular search engines employ it to rank your web pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve link popularity, but without achieving this step, it is almost certain your site will never rank highly on any search engine. But don't be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.
There are a few things you should be aware of. The first is that just linking up with a large number of other websites will not achieve link popularity. In fact, it may have the opposite effect. This is particularly true when pertaining to websites that are nothing more than "link farms" - pages containing line after line of indiscriminate links. Search engines may aggressively discriminate against your website if you are associated with a link farm, so steer clear of them!
The next thing to bear in mind is the quality of the site you are linking to. Never link to a page you have reservations about your visitors seeing. The last thing you want your website to appear as is indiscriminate and cheap.
Linking to sites of poor quality will only lessen your link popularity, if not completely destroy it.
So let's get to what you need to do to achieve supreme link popularity and improve your rankings to stellar status on all the popular search engines.
So HOW TO INCREASE LINK POPULARITY?
The first step, and the fastest way to get your foot in the door, is to submit articles to relevant popular indexed sites.
For example. If your website is based on "playing golf". Submit articles that are mini reports detailing golf tips. These article must be worth reading and of good quality otherwise your site will not stand a chance at getting a good ranking.
Submit many different articles related to golf all building your link back to your site and increasing your seo. This will increase traffic to your site and will increase income ranging from adsense to affiliate sales.
Also, research your niche and contact other key player websites and ask can you swap links with them. These links will build up over time and will also increase your seo.
Getting a good ranking takes alot of work but it is alot easier than expected.
Sunday, February 11, 2007
The Only True Search Engine Promotion Strategy
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hen it comes to delivering traffic to websites, high ranking positions in organic listings (i.e. non-sponsored results) in any of the major search engines such as Google, Yahoo and MSN can result in a large quantity of highly relevant visitors.
For commercial websites, this flow of traffic can represent a valuable supply of potential customers who are pre-qualified and will convert at a much higher rate than non-targeted traffic. Putting things into perspective, a first page ranking for a popular and competitive search term on a major search engine can result in hundreds or even thousands of visitors landing at your website on a daily basis. In this way, search engines can act like business directories that direct prospects to what is considered to be the most deserving businesses.
Consider the effect on your business if your local business pages telephone directory always suggested your business as the one that potential customers should consider first?
Given the fantastic potential for building awareness, lead generation and financial gain it's little wonder that the inner workings of search engines are such closely guarded secrets because any such knowledge could be used to manipulate search engine results. Likewise, it's hardly surprising that many webmasters devote a significant amount of their time and resources on improving their website's search engine ranking positions (SERPs).
There is much, often heated, debate about search engine marketing and this draws many similarities with those about religion. Depending on who you ask, you'll often get a different opinion of how best to improve a website's SERPs, but the only people who know for sure are the creators themselves.
Despite the obvious futility of forever trying to crack the 'search engine code', webmasters will continue to chase the holy grail of top ranking positions for relevant search terms with varying degrees of success. Since the inception of search engines for the World Wide Web, there have been a countless number of different tactics employed by those wanting to improve their SERPs. Some of these tactics were considered illegal (black hat), some were considered to be legitimate (white hat), some were considered to be legitimate and were later reconsidered illegal, some never really had any kind of impact on SERPs at all, some depended on finer individual characteristics, and some continue to benefit SERPs to this day.
Regardless of the tactic employed, there's always one truth that's always remained consistent and if it was taken into consideration then any consequent action that followed had the highest probability of improving SERPs. That one thing is that search engines have a job to do and that's to consistently supply their users with the most relevant search results for their queries. Appreciating that job and helping them to do it can be very beneficial to your own website.
A question I'm often asked by webmasters is,
"How do I improve my website's search engine rankings?"
My reply usually consists of advising the enquirer to disregard their own wants and to consider those of the search engines,
"If you were running a search engine, what factors would you take into consideration when ranking websites?"
Turning the original question around in this manner often forces the webmaster to approach their problem from a new perspective; one which allows them to have a better understanding of what might have a beneficial or detrimental effect on their website's SERPs.
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hen it comes to delivering traffic to websites, high ranking positions in organic listings (i.e. non-sponsored results) in any of the major search engines such as Google, Yahoo and MSN can result in a large quantity of highly relevant visitors.
For commercial websites, this flow of traffic can represent a valuable supply of potential customers who are pre-qualified and will convert at a much higher rate than non-targeted traffic. Putting things into perspective, a first page ranking for a popular and competitive search term on a major search engine can result in hundreds or even thousands of visitors landing at your website on a daily basis. In this way, search engines can act like business directories that direct prospects to what is considered to be the most deserving businesses.
Consider the effect on your business if your local business pages telephone directory always suggested your business as the one that potential customers should consider first?
Given the fantastic potential for building awareness, lead generation and financial gain it's little wonder that the inner workings of search engines are such closely guarded secrets because any such knowledge could be used to manipulate search engine results. Likewise, it's hardly surprising that many webmasters devote a significant amount of their time and resources on improving their website's search engine ranking positions (SERPs).
There is much, often heated, debate about search engine marketing and this draws many similarities with those about religion. Depending on who you ask, you'll often get a different opinion of how best to improve a website's SERPs, but the only people who know for sure are the creators themselves.
Despite the obvious futility of forever trying to crack the 'search engine code', webmasters will continue to chase the holy grail of top ranking positions for relevant search terms with varying degrees of success. Since the inception of search engines for the World Wide Web, there have been a countless number of different tactics employed by those wanting to improve their SERPs. Some of these tactics were considered illegal (black hat), some were considered to be legitimate (white hat), some were considered to be legitimate and were later reconsidered illegal, some never really had any kind of impact on SERPs at all, some depended on finer individual characteristics, and some continue to benefit SERPs to this day.
Regardless of the tactic employed, there's always one truth that's always remained consistent and if it was taken into consideration then any consequent action that followed had the highest probability of improving SERPs. That one thing is that search engines have a job to do and that's to consistently supply their users with the most relevant search results for their queries. Appreciating that job and helping them to do it can be very beneficial to your own website.
A question I'm often asked by webmasters is,
"How do I improve my website's search engine rankings?"
My reply usually consists of advising the enquirer to disregard their own wants and to consider those of the search engines,
"If you were running a search engine, what factors would you take into consideration when ranking websites?"
Turning the original question around in this manner often forces the webmaster to approach their problem from a new perspective; one which allows them to have a better understanding of what might have a beneficial or detrimental effect on their website's SERPs.
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Thursday, February 8, 2007
SEO Success Is A Matter Of Choice
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The primary purpose of search engine optimization is to drive more traffic to your website and to increase the ranking of your website on the search engines in various search terms. Search engine optimization is the process that is meant to convert site visitors into online customers.
However, confusion may have overpowered other webmasters and web marketing so-called specialists. These webmasters believe they can achieve the highest rankings on the search engines on all the keywords that come into their mind. But SEO is not about getting your website listed for all the keywords and keyword phrases you can think of.
Targeted Keywords, Not Overloaded Keywords
Instead of achieving higher rankings on the search engines for all possible keywords, you should try to achieve higher rankings only on the most targeted keywords. In search engine optimization, it the effectiveness of the keywords that matter, not the quantity. Trying to achieve top rankings on the search engines for all keywords and keyword phrases you can think of will mean load of works and waste of time.
Effective search engine optimization is not about getting your website listed on as much keywords as you can think of. SEO is about getting your website listed on the right keywords. Targeted keywords and keyword phrases will drive targeted traffic to your website. Targeted traffic means higher conversion rate for your online business.
Relevant Web Pages, Not Irrelevant Web Content
Search engine optimization urges website owners and online business owners to provide their websites with relevant and informative content. Furthermore, it discourages overloading your website with several web pages that are not important at all. If you can't just give your site visitors the information they need, why still bother getting them to visit your website in the first place?
The web pages of your website must be convincing enough to convert your site visitors to customers. They must be designed specifically to attract site visitors to purchase your products or services. To create a convincing web page, you must incorporate elements that will gradually create trust from your visitors.
Key To Successful Search Engine Optimization
Contrary to what other webmasters believe, search engine optimization is never about getting loads of keywords for your website. It is neither about overloading the website with numerous web pages that contain nothing relevant to your target market.
Search engine optimization is about optimizing your web pages for the most targeted keywords, keyword phrases and search terms. Furthermore, it is about creating relevant web pages and content that will be beneficial to your target market. Search engine optimization is not just about giving your website higher traffic; it should also increase your website's conversion rate.
Web Hosting - Seo Articles - Link Exchange - Seo Articles - Website Hosting
The primary purpose of search engine optimization is to drive more traffic to your website and to increase the ranking of your website on the search engines in various search terms. Search engine optimization is the process that is meant to convert site visitors into online customers.
However, confusion may have overpowered other webmasters and web marketing so-called specialists. These webmasters believe they can achieve the highest rankings on the search engines on all the keywords that come into their mind. But SEO is not about getting your website listed for all the keywords and keyword phrases you can think of.
Targeted Keywords, Not Overloaded Keywords
Instead of achieving higher rankings on the search engines for all possible keywords, you should try to achieve higher rankings only on the most targeted keywords. In search engine optimization, it the effectiveness of the keywords that matter, not the quantity. Trying to achieve top rankings on the search engines for all keywords and keyword phrases you can think of will mean load of works and waste of time.
Effective search engine optimization is not about getting your website listed on as much keywords as you can think of. SEO is about getting your website listed on the right keywords. Targeted keywords and keyword phrases will drive targeted traffic to your website. Targeted traffic means higher conversion rate for your online business.
Relevant Web Pages, Not Irrelevant Web Content
Search engine optimization urges website owners and online business owners to provide their websites with relevant and informative content. Furthermore, it discourages overloading your website with several web pages that are not important at all. If you can't just give your site visitors the information they need, why still bother getting them to visit your website in the first place?
The web pages of your website must be convincing enough to convert your site visitors to customers. They must be designed specifically to attract site visitors to purchase your products or services. To create a convincing web page, you must incorporate elements that will gradually create trust from your visitors.
Key To Successful Search Engine Optimization
Contrary to what other webmasters believe, search engine optimization is never about getting loads of keywords for your website. It is neither about overloading the website with numerous web pages that contain nothing relevant to your target market.
Search engine optimization is about optimizing your web pages for the most targeted keywords, keyword phrases and search terms. Furthermore, it is about creating relevant web pages and content that will be beneficial to your target market. Search engine optimization is not just about giving your website higher traffic; it should also increase your website's conversion rate.
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Modern SEO Techniques
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Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.
Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.
The importance of having a high rank for an advertiser's site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.
So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.
1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag. 2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.
3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.
4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.
5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.
6. Make the site's design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.
7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.
Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.
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Search Engine Optimization (SEO) are methods that aid in the improvement of a website's ranking in the listings of search engines. There are different kinds of listings that are displayed in the results pages of search engines, such as paid inclusion, pay-per-click advertisements, and organic search results. Utilizing SEO can increase the quantity of site visitors that acts on the activity that the site intends.
Sites have different goals for search optimization. Some sites search for all kinds of traffic. A SEO strategy that is broad in scope can be advantageous for sites that cover broad interest, such as directories and periodicals. On the other hand, majority of the sites attempt to maximize their pages for a high quantity of very specific keywords that radiate the possibility of a sale. Usually, focusing on well-chosen traffic produces sales leads of desirable quality, and allows advertisers to pull in more business.
The importance of having a high rank for an advertiser's site cannot be emphasized enough. Unfortunately, many site owners believe that their site has a high-ranking, when the truth is exactly the opposite. Others who are aware that they do not possess enough presence in search engines do not know that it is possible to achieve the ranking they want, and that they can get it through means that are a lot easier and more efficient.
So what are the techniques that advertisers must employ to maximize their optimization and garner the site activity and profits that they seek? Here are some of the most useful ones.
1. Title tags should be written in a creative way. It should be created with the strongest keyword targets as the basis. It is the most important tag of a web site when it comes to optimization. The specific keyword of the web site that is being optimized should be the one that is placed in the title tag. It goes without saying that every site should have its own title tag. 2. Carefully select the words and phrases to be assigned to Alt tags. Alt tags are not really mandatory, but they are provided for text browsers because images do not get displayed in web browsers, and it is the Alt tags that give information to the users about its significance. The rule in Alt tags is fairly simple: only key phrases or key words should be put in Alt tags, overdoing may cause a site to disappear in search results or get banned from it indefinitely.
3. Manage keyword density. Keyword density is the percentage occupied by keywords or keyword phrases in a web page. Ideally, keywords are used once in the title tag, the heading tag, and in bold text. Keywords should be placed at the top of the page, and phrases can be inserted in every paragraph, depending on how long the paragraph is.
4. Determine the appropriate page size for the site. Speed is a vital element to the success of a site, and it important to both online visitors and the search engines. It is recommended to limit web pages under 15K.
5. Create rich themes for the pages. Search engines are increasingly getting particular about themes. Content should be created as often as possible, and the pages should be maintained to 200 to 500 words. The content should be created in relation to the market, and should be linked to the other related content present on the site.
6. Make the site's design attractive to the viewer. All efforts in optimization will be in vain if the site is poorly designed and if its contents are hard for viewers to read. There should be more text content than HTML content in the web site. Viewers should be able to use the pages in all major browsers. It should be noted that most search engines veer away from JavaScript and Flash.
7. Stay away from the bad techniques. Utilizing them could get a site blacklisted from the search engines. Spamming is a no-no, and the following techniques are considered spamming: doorway and identical pages, tiny or invisible text, cloaking, usage of keyword phrases in author tags etc.
Advertisers should keep in mind that simplicity is the basis of a successful SEO campaign. Sites should be easy for viewers to locate, follow, and read, and should contain relevant content. Following the techniques above will prove worthwhile for site owners in the future.
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Sunday, February 4, 2007
Keywords Analysis Made Easy
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Targeted keywords are hard to ignore in search engine optimisation. Keywords play vital roles in optimizing a website, ranking on the search engines and reaching target market. Keywords have loads of benefits if you know how to find them.
With targeted keywords on your website, you will be able to reach your target market easily, appear on the search engine results pages for different search terms, generate online sales, and get higher search engine ranking. A targeted keyword is a powerful factor in the overall search engine optimisation success.
Keywords and Search Engine Optimisation
keywords are relevant in SEO. However, overdoing keywords on a website is against the rule of organic optimisation. It will trigger red flags from the search engines. This is what referred to as Keyword Stuffing – one of the Black Hat search engine optimisation techniques.
To fully generate positive results from keywords, search engine optimizers and web marketers must adhere to the basic rules of search engine optimisation. After all, you don’t have to engage in keyword stuffing or other black hat SEO techniques just to make keywords work for your website. The secret to get positive results from keywords is to optimise and target them.
It is also important to analyze your keywords to avoid getting into keyword stuffing unintentionally. There are times when web marketers do keyword stuffing without knowing it. But intentional or unintentional, web marketers doing keyword stuffing still get penalized.
Keyword Analysis Made Easy
Keyword Analysis is crucial to make sure you give your website the right quality and quantity of targeted keywords. Keyword analysis is made easy with the birth of several internet marketing and search engine optimisation tools. These online tools eased the burden of web marketers in analyzing the quality and quantity of keywords on their web pages.
The Keyword Analysis Tool is a must have for search engine optimizers and web marketers. With this kind of SEO tool, you can save your precious time and effort on other internet marketing techniques. After all, search engine optimisation is not all about keywords.
Today, there is no reason for you to quit analyzing keywords on your website. What is a few seconds to check your keywords quality and quantity compared to getting your website banned because of keyword stuffing and other SEO errors? Remember you can unleash the power of keywords if you know how to do it.
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Targeted keywords are hard to ignore in search engine optimisation. Keywords play vital roles in optimizing a website, ranking on the search engines and reaching target market. Keywords have loads of benefits if you know how to find them.
With targeted keywords on your website, you will be able to reach your target market easily, appear on the search engine results pages for different search terms, generate online sales, and get higher search engine ranking. A targeted keyword is a powerful factor in the overall search engine optimisation success.
Keywords and Search Engine Optimisation
keywords are relevant in SEO. However, overdoing keywords on a website is against the rule of organic optimisation. It will trigger red flags from the search engines. This is what referred to as Keyword Stuffing – one of the Black Hat search engine optimisation techniques.
To fully generate positive results from keywords, search engine optimizers and web marketers must adhere to the basic rules of search engine optimisation. After all, you don’t have to engage in keyword stuffing or other black hat SEO techniques just to make keywords work for your website. The secret to get positive results from keywords is to optimise and target them.
It is also important to analyze your keywords to avoid getting into keyword stuffing unintentionally. There are times when web marketers do keyword stuffing without knowing it. But intentional or unintentional, web marketers doing keyword stuffing still get penalized.
Keyword Analysis Made Easy
Keyword Analysis is crucial to make sure you give your website the right quality and quantity of targeted keywords. Keyword analysis is made easy with the birth of several internet marketing and search engine optimisation tools. These online tools eased the burden of web marketers in analyzing the quality and quantity of keywords on their web pages.
The Keyword Analysis Tool is a must have for search engine optimizers and web marketers. With this kind of SEO tool, you can save your precious time and effort on other internet marketing techniques. After all, search engine optimisation is not all about keywords.
Today, there is no reason for you to quit analyzing keywords on your website. What is a few seconds to check your keywords quality and quantity compared to getting your website banned because of keyword stuffing and other SEO errors? Remember you can unleash the power of keywords if you know how to do it.
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Search Engine Placement Increase Your Postion TODAY
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Your site needs Search Engine Placement you what resultsTo increase the number of internet users that visit your site you must improve your search engine placement. This is the location of your website within the search engine pages when a surfer type in a keyword in their favorite search engine’s search bar.
The most coveted spot in the search engine ranking is
To belong on the first page which contains the top ten websites according to a particular keyword. So when you make a website or developing it your main aim should be place on the Top ten lists. Search engine placement is essential to surely boost the traffic on your website. And being on the top will increase the possibility of probable and actual sales of your product or service. So to improve your search engine placements ponder the words that I am going to discuss.
Consider this:
You sit in front of your laptop and you want to look for handbags specifically evening handbags through the Web. What do you think will be the right keywords that will help the search engines find the websites that will give relevant results?
Of course, human nature,
you will type evening handbags. Then the search engine will give the sites that it thinks will give you the answers you want. Those who run a site wanted to belong on the top list so that they can gain more traffic. That is why it is important for website developers to make the content of their site keyword-enrich. They should base the keywords that they will use on who are their clients and possible to have good results on search engine placement.
Use diverse keywords on each page of your site
depending on the topic the page is telling. Also do not forget to strategically position these keywords throughout the page or on a particular article. This will help your search engine placement due to the reason that search engines usually look for these characteristics when they rank the sites.
A website owner must employ keywords more than a word long, perhaps two-up. The more precise the keyword you use, the more chances that your prospects will find the things that they are searching.
Another thing
that will help improve your website’s search engine placement is by creating relevant and informational content. Internet users tend to visit frequently the site that they deem is giving them more knowledge. When the users think that your site is a treasure chest of information they are likely to comeback for more. If you are popular with the users your search engine placement will also perk up.
Do not forget to
Include related links to your site. Search engines also evaluate the links that they will find in your site according to their value and popularity. Search engine placement can be improved by placing links that are connected to your site in terms of content. Better search for sites that are on the top so that when the user go to their sites and saw your link and think that it is relevant to the topic they are researching they will eventually end up clicking on it .
Written by Steve Pavis In the last year Steve’s companies has generated over 1.5 million dollars worth of business using different strategies one of them been internet marketing online at Steve is a leading expert with 25 years experience in the business sector has offices in both the United States and the UK. The most solid advice you will ever hear is "find an easy market" with little competition and research your keywords correctly, research is the key
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Your site needs Search Engine Placement you what resultsTo increase the number of internet users that visit your site you must improve your search engine placement. This is the location of your website within the search engine pages when a surfer type in a keyword in their favorite search engine’s search bar.
The most coveted spot in the search engine ranking is
To belong on the first page which contains the top ten websites according to a particular keyword. So when you make a website or developing it your main aim should be place on the Top ten lists. Search engine placement is essential to surely boost the traffic on your website. And being on the top will increase the possibility of probable and actual sales of your product or service. So to improve your search engine placements ponder the words that I am going to discuss.
Consider this:
You sit in front of your laptop and you want to look for handbags specifically evening handbags through the Web. What do you think will be the right keywords that will help the search engines find the websites that will give relevant results?
Of course, human nature,
you will type evening handbags. Then the search engine will give the sites that it thinks will give you the answers you want. Those who run a site wanted to belong on the top list so that they can gain more traffic. That is why it is important for website developers to make the content of their site keyword-enrich. They should base the keywords that they will use on who are their clients and possible to have good results on search engine placement.
Use diverse keywords on each page of your site
depending on the topic the page is telling. Also do not forget to strategically position these keywords throughout the page or on a particular article. This will help your search engine placement due to the reason that search engines usually look for these characteristics when they rank the sites.
A website owner must employ keywords more than a word long, perhaps two-up. The more precise the keyword you use, the more chances that your prospects will find the things that they are searching.
Another thing
that will help improve your website’s search engine placement is by creating relevant and informational content. Internet users tend to visit frequently the site that they deem is giving them more knowledge. When the users think that your site is a treasure chest of information they are likely to comeback for more. If you are popular with the users your search engine placement will also perk up.
Do not forget to
Include related links to your site. Search engines also evaluate the links that they will find in your site according to their value and popularity. Search engine placement can be improved by placing links that are connected to your site in terms of content. Better search for sites that are on the top so that when the user go to their sites and saw your link and think that it is relevant to the topic they are researching they will eventually end up clicking on it .
Written by Steve Pavis In the last year Steve’s companies has generated over 1.5 million dollars worth of business using different strategies one of them been internet marketing online at Steve is a leading expert with 25 years experience in the business sector has offices in both the United States and the UK. The most solid advice you will ever hear is "find an easy market" with little competition and research your keywords correctly, research is the key
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Search Engine Optimization And Why You Gotta Use It
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E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
Web Hosting - Seo Articles - Link Exchange - Seo Articles - Website Hosting
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let's just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
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Friday, February 2, 2007
Search Engine Optimization Consulting
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When trying to find a the right consulter for you, and your business this can be a tricky process, but yet expensive. There are many factors to take up when selecting a search engine optimization firm or someone that can consult you for your Internet business.
When selecting a consulter they should always provide you with several search engine optimization tools, and show you how to use them, and explain to you why they are important, they should answer any question that you have regarding your business, or any thing to Internet marketing.
I have found that selecting a consulter can be expensive, but very informational and educational because a lot of the time a consulter can teach you stuff that you don't learn in college, which granted college gives us a lot of the tools we need to get to where were going, but sometimes there is "trade secrets" out there.
When finding these trade secrets out, or what worked for others can be very helpful, or yet when someone is there to guide you in the right direction and answer your questions, some things that i have learned from other seo consulter's is that they share information that can be very looked upon, and help a lot.
Which granted I don't use consulter any more, but i do have a lot of friends that consult for hourly fees, but every once and awhile we get into our deep discussions, and I still notice theres a lot of trades out there that individuals learn for there self, and figure out what works for there niche.
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When trying to find a the right consulter for you, and your business this can be a tricky process, but yet expensive. There are many factors to take up when selecting a search engine optimization firm or someone that can consult you for your Internet business.
When selecting a consulter they should always provide you with several search engine optimization tools, and show you how to use them, and explain to you why they are important, they should answer any question that you have regarding your business, or any thing to Internet marketing.
I have found that selecting a consulter can be expensive, but very informational and educational because a lot of the time a consulter can teach you stuff that you don't learn in college, which granted college gives us a lot of the tools we need to get to where were going, but sometimes there is "trade secrets" out there.
When finding these trade secrets out, or what worked for others can be very helpful, or yet when someone is there to guide you in the right direction and answer your questions, some things that i have learned from other seo consulter's is that they share information that can be very looked upon, and help a lot.
Which granted I don't use consulter any more, but i do have a lot of friends that consult for hourly fees, but every once and awhile we get into our deep discussions, and I still notice theres a lot of trades out there that individuals learn for there self, and figure out what works for there niche.
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An idea about Pay Per Click (PPC)
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Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Pay per click search engines has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking.
Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.
By searching,there are hundreds of pay per click search engines,but the most popular are Google AdWords and Yahoo! Search Marketing (formerly Overture). Depending on the search engine, prices per click is between US$0.01 and US$0.50. Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud. Parties Involved
In this area, a publisher is a webmaster that displays ads from the advertiser.In order to bring together advertisers and publishers,a number of advertising networks where established. they are often search engines, who already had many advertisers as clients, who they could link up with other publishers. The advertising network collects the money from the advertisers, and passes a portion onto the publisher.
Google is an example of this. Often these combined search engines and advertising networks,are referred to simply as PPC engines.
Categories
PPC engines can be categorized in "Keyword", "Product", "Service" engines. However, a number of companies may fall in two or more categories. More models are continually evolving. Currently, pay per click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.
- Keyword PPCs
Advertisers using these bid on keywords, which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of bidding. Keywords, or search terms, are the very heart of pay per click advertising.
There are hundreds of Keyword pay per click search engines. Notable PPC Keyword search engines include: Google AdWords, Yahoo! Search Marketing (formerly Overture Services), Microsoft adCenter, LookSmart, Miva (formerly FindWhat), Ask (formerly Ask Jeeves), 7Search, Kanoodle, and Baidu.
- Product PPCs
Product engines engines are also called Product comparison engines or Price comparison engines. Product engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy.
BizRate.com, Shopzilla.com, NexTag, PriceGrabber.com, and Shopping.com,are noteworthy PPC Product search engines from hundreds of them.
- Service PPCs
Service engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.
Some of the PPC services include NexTag, SideStep, and TripAdvisor.
- Pay per call
Similar to pay per click, pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term "pay per call" is sometimes confused with "click to call". Click-to-call, along with call tracking, is a technology that enables the "pay-per-call" business model.
Pay-per-call is not just restricted to local advertisers. Many of the pay-per-call search engines allows advertisers with a national presence to create ads with local telephone numbers.
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Pay per click (PPC) is an advertising technique used on websites, advertising networks, and search engines. Pay per click search engines has become an integrated part of search engine optimization. They are all based on the auction principle. You make a bid for a certain keyword or keyword phrase, and the amount decide the ranking.
Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search is performed. You decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose.
By searching,there are hundreds of pay per click search engines,but the most popular are Google AdWords and Yahoo! Search Marketing (formerly Overture). Depending on the search engine, prices per click is between US$0.01 and US$0.50. Very popular search terms can cost much more on popular engines. Abuse of the pay per click model can result in click fraud. Parties Involved
In this area, a publisher is a webmaster that displays ads from the advertiser.In order to bring together advertisers and publishers,a number of advertising networks where established. they are often search engines, who already had many advertisers as clients, who they could link up with other publishers. The advertising network collects the money from the advertisers, and passes a portion onto the publisher.
Google is an example of this. Often these combined search engines and advertising networks,are referred to simply as PPC engines.
Categories
PPC engines can be categorized in "Keyword", "Product", "Service" engines. However, a number of companies may fall in two or more categories. More models are continually evolving. Currently, pay per click programs do not generate any revenue solely from traffic for sites that display the ads. Revenue is generated only when a user clicks on the ad itself.
- Keyword PPCs
Advertisers using these bid on keywords, which can be words or phrases, and can include product model numbers. When a user searches for a particular word or phrase, the list of advertiser links appears in order of bidding. Keywords, or search terms, are the very heart of pay per click advertising.
There are hundreds of Keyword pay per click search engines. Notable PPC Keyword search engines include: Google AdWords, Yahoo! Search Marketing (formerly Overture Services), Microsoft adCenter, LookSmart, Miva (formerly FindWhat), Ask (formerly Ask Jeeves), 7Search, Kanoodle, and Baidu.
- Product PPCs
Product engines engines are also called Product comparison engines or Price comparison engines. Product engines let advertisers provide "feeds" of their product databases and when users search for a product, the links to the different advertisers for that particular product appear, giving more prominence to advertisers who pay more, but letting the user sort by price to see the lowest priced product and then click on it to buy.
BizRate.com, Shopzilla.com, NexTag, PriceGrabber.com, and Shopping.com,are noteworthy PPC Product search engines from hundreds of them.
- Service PPCs
Service engines let advertisers provide feeds of their service databases and when users search for a service offering links to advertisers for that particular service appear, giving prominence to advertisers who pay more, but letting users sort their results by price or other methods. Some Product PPCs have expanded into the service space while other service engines operate in specific verticals.
Some of the PPC services include NexTag, SideStep, and TripAdvisor.
- Pay per call
Similar to pay per click, pay per call is a business model for ad listings in search engines and directories that allows publishers to charge local advertisers on a per-call basis for each lead (call) they generate. The term "pay per call" is sometimes confused with "click to call". Click-to-call, along with call tracking, is a technology that enables the "pay-per-call" business model.
Pay-per-call is not just restricted to local advertisers. Many of the pay-per-call search engines allows advertisers with a national presence to create ads with local telephone numbers.
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Writing Meta Titles Correctly for SEO
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When pursuing search engine optimization, you are going to have to confront the issue of meta tags. There are a couple of strategies when it comes to writing them, but meta titles require some specific care.
Let's start with a quick review. Meta tags are simply code telling a search engine bot what is on a particular page. There are three tags - the title, keywords and description. You can see the meta title and description for any page on a site by going to a search engine and typing site:thedomain name. The first blue line is the meta title. The text below it is the description. The meta keywords do not show up in the listing, which should tell you everything you need to know about their value!
Meta tags and search engine optimization are a marriage, sometimes an unhappy one. In the old days, say four years ago, meta tags were a critical component when it came to obtaining high rankings. Hundreds of articles, books and debates were held on the specifics of getting the tags just perfect for Google, Yahoo and MSN. These days, meta tags are important, but much less so. This fact of life has led to some sloppiness when writing them, particularly meta titles.
The meta title should contain the relevant keyword phrases for the page in question. One strategy is to stuff them with 13 to 16 phrases. Stuff is a bad word in SEO, but not in this vein. Another strategy is to simply put one keyword phrase that contains no less than three or four words. You can take whatever approach you like, but you need to give some consideration to what the meta title actually says.
The meta title serves a very important point that has nothing to do with search engine optimization. It introduces your site to people conducting searches. When the search results appear after a query, a person will read down the results. They will focus on the first blue line of each result - the meta title. This is your opportunity to beg them to click your listing instead of those around you. If your meta title crams three or four different phrases together it is less enticing.
Personally, I prefer to add enticements to my meta titles. Let's say I have a site where people can list something for free. I will obviously use my keyword phrase in the meta title, but I will also add "free listing" or some such language. If I am in the top three or four positions in the search results, people are going to be more likely to click through to my site than to those above me. Instead of just slapping any old meta title up there, I have turned it into a marketing tool.
Obviously, there are a lot of different directions you can go with your meta titles. The point of this article is not to say this is right or that is wrong. It is simply to point out that people actually read the meta titles in search results and you should give some though as to how like your title is to convince them to visit your site
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When pursuing search engine optimization, you are going to have to confront the issue of meta tags. There are a couple of strategies when it comes to writing them, but meta titles require some specific care.
Let's start with a quick review. Meta tags are simply code telling a search engine bot what is on a particular page. There are three tags - the title, keywords and description. You can see the meta title and description for any page on a site by going to a search engine and typing site:thedomain name. The first blue line is the meta title. The text below it is the description. The meta keywords do not show up in the listing, which should tell you everything you need to know about their value!
Meta tags and search engine optimization are a marriage, sometimes an unhappy one. In the old days, say four years ago, meta tags were a critical component when it came to obtaining high rankings. Hundreds of articles, books and debates were held on the specifics of getting the tags just perfect for Google, Yahoo and MSN. These days, meta tags are important, but much less so. This fact of life has led to some sloppiness when writing them, particularly meta titles.
The meta title should contain the relevant keyword phrases for the page in question. One strategy is to stuff them with 13 to 16 phrases. Stuff is a bad word in SEO, but not in this vein. Another strategy is to simply put one keyword phrase that contains no less than three or four words. You can take whatever approach you like, but you need to give some consideration to what the meta title actually says.
The meta title serves a very important point that has nothing to do with search engine optimization. It introduces your site to people conducting searches. When the search results appear after a query, a person will read down the results. They will focus on the first blue line of each result - the meta title. This is your opportunity to beg them to click your listing instead of those around you. If your meta title crams three or four different phrases together it is less enticing.
Personally, I prefer to add enticements to my meta titles. Let's say I have a site where people can list something for free. I will obviously use my keyword phrase in the meta title, but I will also add "free listing" or some such language. If I am in the top three or four positions in the search results, people are going to be more likely to click through to my site than to those above me. Instead of just slapping any old meta title up there, I have turned it into a marketing tool.
Obviously, there are a lot of different directions you can go with your meta titles. The point of this article is not to say this is right or that is wrong. It is simply to point out that people actually read the meta titles in search results and you should give some though as to how like your title is to convince them to visit your site
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Thursday, February 1, 2007
Simple Ideas To Help People To Increase Their Google Adsense Earnings
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There are many people who are attempting to make a quick buck via Google adsense. Some start off thinking that it is going to be easy but soon realise that this is just not the case. I have a number of websites and also had the dream of making vast sums of money out of the program. To start with progress was very slow but I eventually learned the secrets of how to succeed.
A few years ago I was having a chat with a good friend of mine, I would class this person as an SEO expert and on this day he gave me some valuable advice. He stated that the most important part of any website is its content and that this content needs to be unique. Other webmasters are likely to link to your site if the content is of value to his/her readers.
A mistake that I had therefore made was to have used content from other people instead of writing my own, this of course was pure laziness on my part.
My friend continued by stating that I should add content/pages to my websites each month to keep them fresh. Every couple of years each site should have what he called a makeover, I would call it a web-redesign. This again is to keep the site looking fresh and to help avoid it from going stale in the eyes of the search engines.
To promote the site you are able to write articles like the one you are reading here. He advised not to write too many in one go as this can potentially build up the number of your backward links pointing to your site too quickly. I now aim to write seven articles per week.
He also suggested that using adwords can have a positive impact when used correctly.
I have taken my friends advice on board and have done very nicely ever since.
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There are many people who are attempting to make a quick buck via Google adsense. Some start off thinking that it is going to be easy but soon realise that this is just not the case. I have a number of websites and also had the dream of making vast sums of money out of the program. To start with progress was very slow but I eventually learned the secrets of how to succeed.
A few years ago I was having a chat with a good friend of mine, I would class this person as an SEO expert and on this day he gave me some valuable advice. He stated that the most important part of any website is its content and that this content needs to be unique. Other webmasters are likely to link to your site if the content is of value to his/her readers.
A mistake that I had therefore made was to have used content from other people instead of writing my own, this of course was pure laziness on my part.
My friend continued by stating that I should add content/pages to my websites each month to keep them fresh. Every couple of years each site should have what he called a makeover, I would call it a web-redesign. This again is to keep the site looking fresh and to help avoid it from going stale in the eyes of the search engines.
To promote the site you are able to write articles like the one you are reading here. He advised not to write too many in one go as this can potentially build up the number of your backward links pointing to your site too quickly. I now aim to write seven articles per week.
He also suggested that using adwords can have a positive impact when used correctly.
I have taken my friends advice on board and have done very nicely ever since.
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Search Engine Visibility: SEO Plus SEM = Page 1 on Google
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SEO (Search Engine Optimization) is the action of optimizing a web site. To optimize means to make the best it can be. Over 80% of all web traffic is coming via search engines so it is imperative to optimize your site for search engine visibility.
Optimization of a web site is the process of maximizing the number of qualified visitors arriving at your website. As the bulk of users arrive at a site, through a search engine, the optimization is firstly done to increase the site rankings. Ideally, optimization will get your site to the top 3 positions on page one of the popular search engines (Google, Yahoo and MSN), which is where the bulk of commercial business is garnered. In fact, 80% of all business on the Internet goes to the first three listings on the first page of a search result.
Research shows that searchers (your future customers) regard good placement in the natural search engine visibility results, as opposed to sponsored links (pay-per-click), as an indicator of a company that is tops in their field.
SEO is a three-step process:
1. Keyword research and Internet marketing strategy development, taking into account the offline campaign actions.
2. Upgrade of the site based on the keyword research. This would include rewriting pages, adding new pages and keyword coding. Your site has to appeal to the search engine before anyone can find it. The design, content and programming of your site all influence search engine visibility.
3. Ongoing monthly optimization. Nothing stays the same--especially the Internet.
SEM (Search Engine Marketing) is the campaign to market your company through your web site. Doing effective SEM will greatly enhance search engine visibility and complement SEO. 88% of economically active Americans go online everyday. A recent study showed that 85% of users research products and services on the Internet before they purchase. A well-written and well-designed web site is the foundation of your Internet marketing strategy. No matter how great your product is, if the public can't find you, the sales are lost in the second it takes to click the mouse. On the flip side, an effective web site is the key to quality leads and volume sales.
The tools of Search Engine Marketing can include some or all of these SEM tools:
* Online press releases. Regularly send out optimized press releases on the Net about your company and products. Optimized press releases are an effective Search Engine Marketing tool and get the reporters interested in you. 99% of reporters start their research for a story on the Internet. You can reach your target audience directly through the news sites, like Yahoo News (the biggest audience in the world on the Net) Google News, MSN News and Topix.net.
* Optimized press releases also attract visitors and as a bonus increase the number of links back to your website, which will raise your ranking in the search engines. These optimized press releases can also be put onto your own website to increase the optimized content you have on the site, which in turn will also raise your search engine visibility.
* Online newsletters are an expensive but effective search engine marketing tool. Use a special promotion to get visitors to the site to sign up for the free newsletter. Keep them coming back by creating an interesting newsletter so you can become a source of useful and valid info on your industry or subject. Add the newsletters to your website to increase content.
* Start a blog to raise search engine visibility and create page one search results. Blog readers are computer literate, Internet-savvy early adopters. Blogs get more attention from the search engine and create natural search engine visibility for your company and your products--if done correctly. A blog allows you to:
* Create a 'cloud' of content (an ever increasing amount of text and search engine visibility) about your subject on the Internet. Search engines love text sites!
* Really get into communication with your audiences and targeted publics.
* Attract and service the journalists who cover your industry.
* Syndicate your content via RSS (Really Simple Syndication) feeds so that you get exposure in other places on the Web. Online syndication has many advantages: It vastly improves your site's visibility; makes your content available in a more convenient manner; feeds your content directly to interested parties; broadens your reach on the Internet and best of all, costs almost nothing to implement. This also increases the number of links to your website. Syndication is a process of providing your content to others, doing updates of information and generally spreading your content from one place to another. Syndication online allows you to share your content with your visitors and other websites.
We implemented SEO and SEM for our firm, which resulted in greatly improved search engine visibility; we even got multiple page one listings on two of our keywords and a booming business. SEO + SEM really does equal page one results!
Web Hosting - Seo Articles - Link Exchange - Seo Articles - Website Hosting
SEO (Search Engine Optimization) is the action of optimizing a web site. To optimize means to make the best it can be. Over 80% of all web traffic is coming via search engines so it is imperative to optimize your site for search engine visibility.
Optimization of a web site is the process of maximizing the number of qualified visitors arriving at your website. As the bulk of users arrive at a site, through a search engine, the optimization is firstly done to increase the site rankings. Ideally, optimization will get your site to the top 3 positions on page one of the popular search engines (Google, Yahoo and MSN), which is where the bulk of commercial business is garnered. In fact, 80% of all business on the Internet goes to the first three listings on the first page of a search result.
Research shows that searchers (your future customers) regard good placement in the natural search engine visibility results, as opposed to sponsored links (pay-per-click), as an indicator of a company that is tops in their field.
SEO is a three-step process:
1. Keyword research and Internet marketing strategy development, taking into account the offline campaign actions.
2. Upgrade of the site based on the keyword research. This would include rewriting pages, adding new pages and keyword coding. Your site has to appeal to the search engine before anyone can find it. The design, content and programming of your site all influence search engine visibility.
3. Ongoing monthly optimization. Nothing stays the same--especially the Internet.
SEM (Search Engine Marketing) is the campaign to market your company through your web site. Doing effective SEM will greatly enhance search engine visibility and complement SEO. 88% of economically active Americans go online everyday. A recent study showed that 85% of users research products and services on the Internet before they purchase. A well-written and well-designed web site is the foundation of your Internet marketing strategy. No matter how great your product is, if the public can't find you, the sales are lost in the second it takes to click the mouse. On the flip side, an effective web site is the key to quality leads and volume sales.
The tools of Search Engine Marketing can include some or all of these SEM tools:
* Online press releases. Regularly send out optimized press releases on the Net about your company and products. Optimized press releases are an effective Search Engine Marketing tool and get the reporters interested in you. 99% of reporters start their research for a story on the Internet. You can reach your target audience directly through the news sites, like Yahoo News (the biggest audience in the world on the Net) Google News, MSN News and Topix.net.
* Optimized press releases also attract visitors and as a bonus increase the number of links back to your website, which will raise your ranking in the search engines. These optimized press releases can also be put onto your own website to increase the optimized content you have on the site, which in turn will also raise your search engine visibility.
* Online newsletters are an expensive but effective search engine marketing tool. Use a special promotion to get visitors to the site to sign up for the free newsletter. Keep them coming back by creating an interesting newsletter so you can become a source of useful and valid info on your industry or subject. Add the newsletters to your website to increase content.
* Start a blog to raise search engine visibility and create page one search results. Blog readers are computer literate, Internet-savvy early adopters. Blogs get more attention from the search engine and create natural search engine visibility for your company and your products--if done correctly. A blog allows you to:
* Create a 'cloud' of content (an ever increasing amount of text and search engine visibility) about your subject on the Internet. Search engines love text sites!
* Really get into communication with your audiences and targeted publics.
* Attract and service the journalists who cover your industry.
* Syndicate your content via RSS (Really Simple Syndication) feeds so that you get exposure in other places on the Web. Online syndication has many advantages: It vastly improves your site's visibility; makes your content available in a more convenient manner; feeds your content directly to interested parties; broadens your reach on the Internet and best of all, costs almost nothing to implement. This also increases the number of links to your website. Syndication is a process of providing your content to others, doing updates of information and generally spreading your content from one place to another. Syndication online allows you to share your content with your visitors and other websites.
We implemented SEO and SEM for our firm, which resulted in greatly improved search engine visibility; we even got multiple page one listings on two of our keywords and a booming business. SEO + SEM really does equal page one results!
Web Hosting - Seo Articles - Link Exchange - Seo Articles - Website Hosting
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