Keywords Research a part of search engine optimization

What is Keyword Research in SEO?

Good keywords are the important parts of SEO. Keywords are the heart of website for website promotion. Promoting your website without good keywords leads to failure of your website promotion campaign. Finding good keyword is called keyword research

Following points to be consider for keyword research:

1. Find targeted keywords ( find keyword people search for your product)
2. Use proper keyword in website content (keyword optimization)
3. How to know good keyword
4. Constructing good phrase (for targeted keywords)
5. Importance of targeted keywords.

Find targeted keywords (Find keyword people search for your product)

First and for most things is to find the keyword related to your product. It important part of Search Engine Optimization to get good keyword people use for search product like yours. This is called finding targeted keywords. There are many tools available for keyword research.
Use proper keyword in website contentSecond important step is to create website content for targeted keywords. It is important to create good content for search engine. Placing keywords in Meta Tags, heading tags & articles. One should use keywords in 3% -7% of total contents of articles or blogs. This is part of keywords optimization.

How to know good keywords

A keyword is good when people are searching for it, with less competition for it. If we optimize our page for one good keyword that is highly search but has low page content, there's a great chance that the webpage will show up on the first page of Google results.

Constructing good phrase (for targeted keywords)

It is import got construct good phrase for your product. Phrase is a collection of 2 to 3 words. One should construct phrase according to your product & targeted keyword and should be uses in articles content also. With good targeted phrase we will received targeted traffic from search engines this will be converted in sales of the product.

Importance of targeted keywords

Keywords help in building good targeted website traffic. As good your keyword your chance to get up in front page of search engine are greater. It will increase your visitor for your product good chance of convert them in to sales.

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Source By The Seo World

Working Method of Search Engines / How Search Engines Operate

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Following are the basic steps most search engines perform.

1) First Function Crawling Web
2) Indexing the Crawled Web content
3) Processing Data Based on Queries
4) Displaying Result Based on Ranking

First Function Crawling Web

First step of all major search engines are to crawl the websites. To crawl the website a automated program is run search engine that is called a spiders or a bots. This spiders or bots use the hyperlinked structure of web to crawl pages & document that makes the word wide web.

Indexing the Crawled Web content

Second step & the important one is to Index the Crawled web document or content to huge databases in such a way that request query should be fulfilled in fraction of second. Search engines consider many parameters for indexing the page in the database. These parameters are used while the displaying the results.

Processing Data Based on Queries

Third stage is to process the date based on the query fired on the search engine & to retrieve the best suitable result based on queries with in split of second along with weight of the data indexed.

Displaying Result Based on Ranking

All search engines maintains the algorithms to display the data related to their query. After the retrieve date this algorithms are run on the result to display most relevant result first in the resultant page. All search engines display their result based on the factor that they have considered while indexing

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Search Engine Optimization - How to Optimize a Blog

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If you blog to create business leads, or for customer relationships, then optimizing your blog is a must. In this article, we will look at some relatively easy ways for you to do this.

First, understand that if you know how to optimize a website, then you should have no trouble optimizing your blog. Some of the principles are the same. For example, use your keywords and keyword phrases frequently, but remember to use them appropriately. Incorporate these keywords into your URL and titles. I recommend that you have links to at least twenty of your archived posts on your main blog page. The titles should contain your keywords.

Second, focus on your content. It is not enough to simply write. Write for a purpose. Actually, write for two purposes. The first purpose is to provide useful content for your reader. Give them something of value. Give them something that will bring them back to your blog. The second purpose is to provide a regular source of fresh content for search engine crawlers.

Third, do some networking with blogs that compliment your blog in some way. Ask the owners of other blogs to link exchange with you. Remember, search engines look for popular sites and bump them up in search engine rankings. So, the more blogs that link to your site, the greater the chances are that your blog will find favor with the search engines.

Finally, consider paid advertising as a means for increasing traffic to your site. There are several good commercial blog service sites that can generate traffic for you. Your job is to turn the traffic they generate into repeat readers who will generate additional word-of-mouth traffic for you.


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How to prevent search engine to index private data or sensitive information?

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If you want that search engine should not index your private date or sensitive information related to your website then there is one way to do it so. The search engine checks for one file on your website root that is robot.txt.

What is robot.txt?

This simple little file can get you listed or keep you from ever being listed. Robot.txt is a text file which contains instruction for search engine to act on.

This is simple file tell search engine to list or index website or not to index or list website. If listed then which pages only. You required store this file on the root of your webpage, in the same folder as your index.html or home page.

Thus, all the major Search Engine have adhered to rules on this files, keeping
with good web crawling ethics.

Sometimes webmaster required to move domain, the robot.txt file that will help keep your files in their index with new domain name.

With robot.txt you can ban or restrict particular search engine crawler from your website.

General format for robot.txt is as follow:

User-agent:*
Disallow:

Above statement is for all robots to visit all files for your website:

User-agent:*
Disallow:

Above statement keeps all robots out

User-agent:*
Disallow: /Script/
Disallow: /Admin/

Above statement keeps all robots out from script & admin folders

User-agent: Exabot
Disallow: /

Above statement bans Exabot from all files on the server

User-agent: Exabot
Disallow:/style.css

Above statement keeps Exabot out from style.css

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Digg Algorithms Explained by Munaz Anjum

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Like Google, digg and other social bookmarking sites don’t offer official algorithms to display the results on the front page. But I analyze the algorithms of these bookmarking sites, in particular digg.com, which you find logical and convincing.

It’s not just that you submit a link to these sites, and you’ll expect result on the front page. Please, understand their algorithm, which is semantic in nature, and works on the pattern of ‘collective intelligence of human beings'. ‘Referral’ is given heavy emphasis in their algorithms, which is deemed as Vote. The more number of user bookmarking a site, the higher is the ranking and vice versa. Make sure your site should not be ‘buried’ lest it would be spammed.

So what counts finally is the rapidity of votes. If your site gets larger vote in terms of higher number of bookmarkings, your site will definitely be on the top of the result page. For each category, digg has set minimum limit of bookmarkings. If a site crosses the limit, result appears on the first search page. For ‘Technology and sub categories’, for instance, about 50 diggs are required while ‘Gaming and sub categories’ require 30-40 diggs.

In fact, it’s almost difficult to say the exact number of diggs required to ensure a good search result yet the search results appearing on the digg are believed to have highest number of bookmarkings.

Give a thought over the results of del.icio.us. It heavily relies on the ‘Quantification of Votes’ to display the result. The ‘inverted pyramid’ results of the site can be well understood. A site with highest number of votes gets the top position while sites getting lesser number of votes get downward positions on the search result page. Though digg’s method of displaying results is somewhat different from del.icio.us, but I think its algorithm based on ‘collective intelligence of human beings’ is more or less the same like del.icio.us.
Digg, in order to trick analyzers, displays results not on the Yahoo’s del.icio.us pattern, but follows its own discretion. However, I guess its algorithms must have been similar to del.icio.us, and other bookmarking sites.

It’s still to be verified if digg looks ‘server’ into account while measuring the votes or just a single factor of ‘referral’. If it takes the former in its algorithm, it becomes Herculean task for marketers to get the top positions on the front page. But, if it takes the latter, here lies the advantage of marketers to ask their team to digg a particular site to increase number of votes and thereby influence the ranking on the front page.

Mere submitting a link to hundreds of bookmarking sites don’t guarantee the highest number of hits and traffic. Select a few popular sites, and ask people to digg or bookmark on a regular basis.
Here are my suggestions to increase traffic through digg and other popular social bookmarking sites.

1. Ask friends or anyone you know to digg your story/website if they can.
2. I don’t recommend having more than one Log in ID to trick digg for increasing number of votes. This may not work if digg takes server address into account while measuring the votes.
3. A site with highest diggs (votes) appears on the front page even though it gets a few buries. It takes more than 15-20 buries for a site to drop its ranking on the top page of digg.
4. Also, write comments on the link you submit. Digg may look at the negative comments and consider the site as ‘SPAM’. So, abstain from writing any negative comments. Ask your friends/networks to write good comments for better rankings.
5. Approach a community of your interests within digg or other social bookmarking sites and share your experience with them. You digg their sites and so do they.
6. While digging a link, always remember to write an exciting and powerful title, and description, enough to receive higher CTR. The yellow marked on the tags (you look for) verifies that digg emphasizes tags incorporated into title, and description.
7. It’s always advisable to give some unique tags (your keywords) while submitting the link. Your title and description must contain the tags. Although you have privilege to give tags on your own, it’s always better to do some research on popular tags as per the theme of your site.
8. Last but not the least, endeavor to build huge online and offline social networks. So, socialize your approach to sell your products/services through social platforms web 2.0 has offered to us without misuse.

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How To Get Blacklisted By The Search Engines: Black Hat SEO Techniques

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Black Hat SEO is a real problem as more and more SEO companies are set up every day. Just as a reminder, Black Hat SEO is to be opposed to White Hat SEO. Black Hat search engine optimization can be defined as the practice of using unethical techniques to make your search rankings go up. Here is a list of the bad techniques that would get you blacklisted by the search engines.

Cloaking

As a general rule, websites designed for ease of use by visitors will attract search engine spiders. That doesn’t stop some less than reputable individuals from disguising their pages in an attempt to gain an unfair advantage. What you see is most definitely not what you get. The information presented to the search engine is not the same that the human visitor gets to see. One example is to put in some text the same colour as the background. In this way, the spiders but not the human eye can pick up keywords. This enables the website owner to present well written content but give the search engine the impression that the copy is filled with keywords, thereby attracting searches for those keywords. Rest assured though, that if the offending site were holding a high search engine position, it would be spotted, reported and banned from search engines.

Duplicate Sites

Search engines would prefer to find unique content throughout the net. When affiliate schemes first became popular, some web owners would post duplicate sites in an attempt to outrank the site being promoted and siphon off sales from the original. Subsequently, the search engines now have procedures in place to stop duplicate sites. Sites that may have been altered slightly to avoid detection can be spotted by competitors, reported and banned.

Keyword Stuffing

The easiest to spot and most common example of “black hat” methods, keyword stuffing relies on targeted keywords being placed en masse on a web page in the anticipation of being picked up and indexed by the search engines. Usually found written in a tiny font size at the bottom of a web page in order for the main content to make sense.

Link farms

Link farms have evolved from the strategy of building inbound links in order to raise search engine rankings. Sites have been built specifically to provide links, which are not particularly relevant to the site concerned. Search engines expect links between websites to be based on relevant content. Sites that build links of no relevance, purely for the sake of search engine optimisation, can be banned from search engines, maybe for life.

Doorway Pages

Probably the easiest way to get blacklisted and lose even genuinely earned rankings, doorway pages are appended to a website, giving no value to a visitor. The page exists solely to attract search engines to the targeted keyword or phrase. These pages are usually mass-produced and posted automatically by software.

Redirects

Used in connection with doorways, redirects automatically move the visitor to a genuine page. Illegal methods are constantly being devised to beat attempts by search engines to detect this practice. The search engines do generally catch up with them and ban the sites. If not, competitors do pick up what’s going on and report the offenders.

What colour is your hat?

Many of these practices are blatantly in use today. Some webmasters tread the thin line between illegality and shady practices. Search engine rankings can still be achieved by operating a “black hat” strategy. Generally though, any gain is at best temporary and offenders do face the prospect of being blacklisted by the search engines. SEO agencies that operate legitimately and provide good seo services, will not tolerate competitors getting an unfair advantage and will report offenders. Some bans can be permanent, but even in cases where a site is only banned for a temporary period; it is increasingly difficult to get back up the ladder.


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Why I prefer supply and demand to keyword KEI

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I had an email this week from someone who asked me why I chose to use supply and demand, rather than KEI when deciding the best keywords to optimize for. I thought some may be interested in my reply. I am sure it will spark some debate, so I have my flame-proof jacket on :O)
Here it is:
"Yes, KEI is a formula built from supply and demand - the exact same parameters I prefer to use individually.
Let me ask you a question.
If you had to write an article on one of the two phrases, which one would you pick and why:
Phrase 1 - "reviews eddie bauer elite car seat" Phrase 2 - "eddie bauer cosco high back booster 22-859"
Both have a KEI of 25, so both should be equally profitable if you trust the KEI figure.
You see, my problem is that I just dont have enough information to answer that question. I want to see how many times each are searched for, and how much competition each phrase has.
As it happens, phrase 1 is searched for 3 times a day, phrase 2 is searched for 12 times a day. Sure, the competition of phrase 2 must be higher to mean they both have the same KEI, but the competition for phrase 2 is still only 16 compared to the phrase 1, single page competition.
To me, 16 pages to compete against, is not that much different to 1 page to compete against (because of the way SEO has evolved). It is no longer good enough to just include your phrase on a page and guarantee a top listing even if there is only one competing page.
Do the optimization right, and get the off-page optimization right, and there really isn't a significant difference in those two competition figures. I would expect to be #1 for both if I tried, and they would both take a similar effort to achieve.

Now which phrase would I prefer to be #1 for? Well, the second one of course, as it gets 4 times as many searches a day as the other one. Without details of supply and demand, I could not have made that decision.
At the lower competition range, KEI just doesn't do it for me.
What about phrases at the higher competition range?
Well, Wordtracker says that any KEI over 10 is a good one to optimize for, over 100 even better, and over 400 excellent.
So would a phrase with a KEI of 37.5 be one you would be interested in optimizing for? Sounds good, but what if I told you there were over 4 million competing pages?
That phrase is "free credit report", and despite an apparently good KEI, I would not touch it, would you? Sure there are good rewards if you can get to #1, but there is a 99% chance you wont, no matter how hard you try.

You see, for me, there are two vital pieces of information missing - count and competition. I need to see both before I can decide if a phrase is worth targeting. I'll look at the niche I am working in, and decide on the maximum amount of competition I think I can handle, and filter out just those phrases. I'll then order my phrases with high demand at the top, and work my way down. To me, that is more logical, and KEI becomes unimportant.

Of course, with KRA, you could decide on a maximum competition figure, a minimum daily demand figure, and then order them by KEI if you preferred and work you way down the list then, but that would only be more beneficial if you felt you could not handle the upper competition levels you chose in the first place. If you assumed you could handle the competition, the KEI is irrelevant (since you dont need to factor in competition), and demand becomes the major factor.

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